Social Media Trends 2020 – What’s Hot and What’s Not

What are the social media trends for 2020? If you want to succeed on social media in 2020 as a business, then you need to know what trends will matter this year. Regardless of whatever you are selling, creating a formidable social media strategy comes down to learning the behaviour of your audience. Do you understand their needs and wants? Are you engaging them at the right time? Are you focused only on meeting the needs of your clients rather than building a relationship with them? 

Social media trends change as rapidly as your social media news feed. Marketers are looking for new ways to improve customer engagement that can develop strong relationships and deliver revenue growth, and social media users are open to it. As a business owner, knowing these social media trends can help you achieve your business goals. You can absolutely improve your ROI for advertising on social media with effective engagement with potential clients when you stay in line with these social media trends.    

Here are some of the social media trends for 2020: 

1. Focus on building strong relationships rather than only delivering customer needs 

Brands are increasingly focused on building strong relationships with their target clients rather than just simply advertising. Not only do you want to reach as many customers as possible, you also want to engage your followers with real conversations that form a relationship – and this ideally over the long run. 

Companies are no longer speaking to the needs of wide-ranged demographics, but rather to the needs of individuals. For example, brands targeting young consumers adopt languages used by young people. They also strive to speak directly to each individual who has an issue. 

Privacy and community are also impacting the consumer approach of social media in 2020. For example, despite the fact that people love talking to brands, they are usually selective of their interactions. Instagram threads enable users to share their stories with particular followers. This makes Instagram feel more friendly and intimate to users.

Personalization in social media involves interacting with potential clients in ways that make them feel that their interests are being considered on an individual basis. Companies should create ads for specific individuals based on their characteristics and preferences. You can get this information through data collection and analysis, and then apply it to your particular target audiences.

2. Don’t overlook the power of small-scale influencers

Influencer marketing is an effective way to build your brand and realize revenue growth through advertisement, even for small-scale influencers (1000+ followers). Even though influencer marketing is yet to experience tremendous growth, brands will scrutinize various influencer relationships. Companies no longer consider “likes” as an engagement metric. They prefer influencers who are able to provide meaningful information about the pain points of their followers that a product will solve apart from just stating the price tags of products.

Brands nowadays prefer working with influencers who have a few thousand followers. The principle is that smaller amounts of followers are easier to engage as compared to an influencer with millions of followers who is just after “likes” and brand deals, not individual interaction.  Marketers are looking for tight-knit communities where every member feels happy and engaged. The more engaged the audience, the better the conversion rates.

3. Making user-generated content part of your content strategy

Brands will increasingly apply user-generated content in their social media marketing strategy in 2020. This is because brands want to build connections with their clients using customer-based content.  

User-generated content not only grows connections between brands and their clients, but also motivates satisfied clients to constantly produce content. Most consumers are excited when brands tell them what to post. This is because consumers have used their products and experienced the quality that the brands claim to offer. Consumers who trust a brand will do anything that shows they are associated with it. Customer-generated content and user photos encourage engagement and act as social proof that your products are working.

4. Nobody likes boring content

The brands who come out on top are continually looking for creative ways to engage their clients much better than their boring competitors. Nobody cares about your ads unless you speak directly to real customer needs. These days, customers expect content to solve their actual problems or they simply aren’t interested. Users are done clickbait and brands who use this type of content won’t survive in the coming years.

How can you make content more creative? You can come up with short videos about how a product can solve a particular problem. You can also create short-form animated GIF videos that inspire your audience to take a specific action such as purchasing a product or enrolling in an email list. Design stories that resonate with the needs of your clients and your conversions will improve.   

5. Video content will no longer be a nice-to-have but a must-have

Even though video content is not a new social media trend, it is still important if you want to stay ahead of the game in 2020. Data from Hubspot suggests that consumers who view online videos are more likely to buy a product compared to their friends who don’t see the videos.

Consumers also expect to see a video from a brand they intend to buy products from. The time is now to create videos directed to the needs of your audience – or you will absolutely fall behind. Youtube is also the 2nd most visited site on the web after Google, making it the leading social media platform. Smart business owners should therefore focus on Youtube not only as a source of their potential clients, but also create unique and engaging content that creates brand loyalty.  

6. Tik Tok dominance: marketers will use Tik Tok to target young consumers

Since its launch in 2018, Tik Tok has risen to become the world’s fastest-growing social media app. It has over 1.5 billion users most of which are 24 years and younger. Due to its hefty growth, most businesses are starting to incorporate it into their social media marketing strategies. 

In  2020, marketers are using the “Challenge” feature on the Tik Tok app that allows brands and influencers to inspire content creation among their followers. The Challenge feature enables followers to compete on creating the best video on a particular topic of your choice as a marketer. Teens love the competition and this will encourage effective engagement among your followers. As a brand, if you’re looking for a creative way to reach a younger audience, Tik Tok is the place you need to be.  

Is your social media strategy prepared for future trends?

Now that you’ve learned the social media trends of 2020, are you prepared to use them in your social media strategy? Because we are digital experts ourselves, we are prepared to help you create a workable social media marketing strategy that encompasses all of these trends and more. 

At IDI, our team of experts will formulate a formidable social media strategy that will help you achieve your business goals such as building strong relationships with your target clients. Social media marketing is a service we provide to business owners who want to increase their ROI on advertising and posting on social media platforms. Whether you want to direct traffic to your website, increase social media engagement, build your brand or market your products, we are a one-stop-shop for all of your social media needs. Let us help you achieve your social media goals! 

Published by Adriana Stein

on April 11, 2020

Adriana Stein is an Online Marketing Consultant based in Hamburg, Germany. Originally from the US, she is a native English speaker and specializes in helping companies with their SEO & content marketing strategies, along with graphic design, brand copy and website development.

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