You have read countless articles and watched many videos about SEO. You have tried implementing the strategies you learned from these self-proclaimed SEO Gurus. But when you look at your Google Analytics metrics, there is no big change. You’re still where you were last time, only now you are especially frustrated and angry because you’ve realized how complex and time-consuming SEO actually is!
I understand you.
As an SEO consultant, I know how to help you understand SEO-related data, how to teach you SEO best practices, and how to build a content strategy that satisfies your customers, boosts organic traffic, and consistently grows your business.
The biggest challenge in SEO is that it’s complex, which is why so many businesses end up doing it wrong. When someone comes to me for help with SEO, 9 times out of 10 the usual picture is:
And after this, they’re stumped as to why it’s not working. Well…when you don’t know what you’re doing with SEO, yes it’s likely not going to work. SEO is very easy to dump tons of time and money into and get no returns when you don’t have a proper strategy.
So if you’re going to do SEO (which every single business honestly should), take time to learn how to do it properly and find someone who has the knowledge for how to implement it.
Otherwise it’s a gigantic waste.
There is so much value in creating an SEO strategy that builds organic traffic, answers customer questions, and is also Google-friendly.
How do I know?
I’ve worked on websites with 300,000 + organic search traffic. This means that over 300,000 people visit that website because they searched for something in Google and clicked on it. And this number grows on the daily.
Businesses are built and sustained with SEO.
One of my clients, QR Code Generator, is a perfect example. Through our SEO work, they have converted over 2 million customers and are still growing to date.
So if you want results like my above example, then work with an SEO consultant that actually knows what they’re doing.
Oh…and please stop Googling yourself to check whether you rank or not. The only way to accurately view your rankings is with a professional SEO tool like SEMrush.
SEO consulting has one core advantage: you get results much faster than doing it yourself.
Look at it this way:
If you needed to install an entirely new plumbing system and you have no knowledge about plumbing, you’ve got two options: spend tons of time doing research, buy a bunch of parts you’re not sure will work, make a few mistakes when setting it up, and finally finish it after ages of time, only for it to break down again later.
Or…hire someone to do it, get it done quickly and accurately. That’s it.
SEO is no different.
The major advantage of using a content marketing strategy centered around SEO is that you create and publish content on channels that you own, your website in particular. You control how that content is published, promoted, and what happens with it afterwards.
When you rely on other marketing methods like Google Ads and social media, someone else controls how successful you are there. Who knows how much more expensive these channels will become in the near future. Consider Facebook, they’re basically a “pay to play” platform where organic reach is basically dead. Don’t put yourself in this rut.
Bring customers to your website through SEO and keep them there through high-value content.
Any well-designed SEO strategy keeps your audience at the forefront. The content you develop to align with your audience’s particular demographic data, language, the way they speak (tone), and answer the most relevant questions for them – and all this in a transparent and trustworthy manner.
SEO is not about selling to customers. That’s what advertising does. Instead SEO focuses on informing them so well that they come to you for help and end up buying your product or service. That in turn reaches your demographic and niche in a much stronger and more sustainable manner. In other words, they wholeheartedly trust your brand, because you speak to them so well.
Due to the fact that SEO improves your online presence and brings in more organic traffic to your site, the urgency for advertising gets reduced. This is because you have already solved the problem that advertising usually focuses on: generating leads and increasing site traffic. Even though you cannot completely remove advertising as one of your marketing strategies, SEO consulting greatly reduces its need.
Concentrating on many things at the same time drains your energy and reduces your overall performance. By outsourcing to an expert SEO consultant, your staff gets the chance to focus on other important matters in your business. This can be defining your marketing strategies or refining your product to meet the needs of your target client. They can also learn from this person and apply SEO methods in-house over the long run.
Brand awareness is one of the critical goals that determine the growth rate of any business. The more the number of prospects who are aware of your existence, the higher the chances of generating more revenue. Organic traffic enhances your brand awareness because target clients find you when they search for services like yours on Google to reduce their pains.
Based in Hamburg, Germany, I specialize in developing SEO and content marketing strategies for companies in Hamburg and around Germany. As a highly experienced and results-driven SEO consultant, I know how to reach your target audiences in German and English-speaker markets, develop, plan, and implement your SEO strategy.
Adriana Stein is an Online Marketing Consultant based in Hamburg, Germany. Originally from the US, she is a native English speaker and specializes in helping companies with their SEO & content marketing strategies, along with graphic design, brand copy and website development.