How to Calculate SEO ROI
In a rapidly evolving field like digital marketing, there’s always a new channel or tactic to explore. But one strategy that remains valuable in growing and scaling your business and marketing efforts sustainably is SEO. As a marketer, you know the potential business value of SEO. You know that it’s ...
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How to Hire an SEO Expert
As marketers, our job is to let our ideal audience and customers know that our company exists. In an online environment, one of the best ways to do that is through SEO (search engine optimization). Simply put, SEO makes your business visible online to the right people. When your ideal ...
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10 Reasons Why Your Business Needs SEO
Search engine optimization (SEO) helps your business attract your ideal audience, educate and prime them for purchase, and build brand loyalty. While it may seem that SEO’s focus is to satisfy search engines – I mean, I get it, it’s right there on the name – the real boss is ...
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How to Use Thought Leadership Content to Naturally Build Backlinks
When you’re planning to buy something – whether it’s a taco or a stand mixer or a car – what do you do? You look for reviews, read expert recommendations, or ask a friend for advice. Each vote of confidence brings you a step closer to making your purchase. Google ...
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Why Audience Building is Worthwhile
When the first waves of the COVID-19 pandemic started upturning our lives early this year, businesses across industries and all over the world scrambled to stay afloat. Companies cut costs, downsized, and hit pause on production. They sent their employees home and brought their marketing online. As the months rolled ...
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How Personalized Content Became the New Norm
As an online entrepreneur, you’re constantly looking for ways to catch and hold your ideal customer’s attention. You continuously improve your offer, perfect your content marketing strategy, and build a brand that’s positioned to serve your ideal clients the best way possible. Amidst all the marketing noise competing for your ...
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Why Direct Response Copywriting Increases Conversions
Imagine meeting your ideal client in a café. You’re drinking your third latte while mood boarding on your laptop, taking in the creative energy of the café’s funky beats and channeling it into your next concept. Your ideal client walks in, scans the room, and settles on the couch beside ...
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The Growing Importance of Thought Leadership Marketing
Shonda Rhimes, Seth Godin, Oprah Winfrey – what do they all have in common? These are people whose unique perspectives have shaped industries and sparked meaningful conversations. They sell ideas and products with a simple mention. They don’t need to make a case for their recommendations – no need for ...
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How SEO Consulting Fast Forwards Your SEO Strategy
You have read countless articles and watched many videos about SEO. You have tried implementing the strategies you learned from these self-proclaimed SEO Gurus. But when you look at your Google Analytics metrics, there is no big change. You’re still where you were last time, only now you are especially ...
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9 Lead Magnet Examples for Lead Generation
A well-designed lead generation strategy begins with lead magnets. They’re named as such, because they act like a “magnet” and encourage customers to opt-in to your sales funnel by providing their contact information (usually the email address). Once they opt-in, they automatically become a lead. You then follow up with ...
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